In an era where even the smallest supply chain disruption can stall projects and fray nerves, Minoli, one of the UK’s leading distributors of ceramic and porcelain tiles, has quietly perfected the art of delivery. Behind their elegant showroom displays and cutting-edge product lines lies a logistics operation that is anything but ordinary.
The secret? A partnership that’s lasted nearly four decades, built on trust, engineering excellence, and shared ambition with HTC Group.
Built for the Long Haul: Trucks That Evolve with Business
Minoli’s commitment to quality doesn’t stop at tiles it extends to the vehicles that carry them. Their fleet of DAF Trucks (alongside 3 Fiat Ducatos and 5 support vehicles) delivers over 100,000kg of premium materials each day across London, the South-East and beyond. These vehicles are custom-built logistics machines tailored for the high standards of Minoli’s clients.
Take their latest fleet addition: a 26-tonne DAF CF Series 340 Curtain Sided Rigid equipped with a Moffett forklift. Designed for tight city deliveries and oversized porcelain slabs, it includes thoughtful features like extra lighting, air suspension, and driver comfort enhancements.
Expertise and Experience
HTC Group doesn’t just sell trucks, we solve problems before they start. With nearly 40 years of industry knowledge, we have guided Minoli through every vehicle evolution, ensuring that payloads grow, emissions shrink, and uptime stays sky-high.
Operating from our Oxford site, just a stone’s throw from Minoli HQ, our technicians use advanced diagnostic tools and proactive servicing routines to keep the wheels turning… literally. It’s a relationship that means Minoli can focus on tiles, not transport.
A Milestone Shared
This partnership has seen some landmark moments, including the delivery of DAF’s 500,000th UK-made truck from Leyland Trucks to Minoli in 2021. That 16-tonne LF 210 wasn’t just a vehicle; it was a celebration of engineering heritage and mutual success, handed over in a special ceremony attended by both companies’ leadership.
Just a few weeks ago, as Minoli celebrates 65 years of trading, they marked the occasion with a gift to HTC MD Luke Mason: a custom artwork featuring their flagship truck (registration M1 NOL).
A Partnership That Delivers
“HTC understands our business and has always delivered exactly what we needed — even when what we needed changed,” says Jonathon Minoli. “We don’t just rely on them for trucks — we rely on them to keep our promises to our clients.”
And that’s what makes this story relatable, whether you’re in logistics, retail, or just waiting on a kitchen remodel… Great business runs on great partnerships. The kind that show up every day, adapt when needed, and never forget the human side of service.
Photography by Mark Ballantyne
